I'm still kinda going through drafts and ideas as far as how to write these descriptions. While there will be some humor, my primary goal is that I'd like to kinda give every manufacturer its own "voice".
For example, the Italian car descriptions might emphasize style over substance, maybe even coming off as a bit pompous. They'd maybe prefer to refer to themselves as designers and artisans rather than engineers or manufacturers. They may even get a jab in on their competitors for obsessing over things like raw power.
Fashion model form meets racing inspired function. Feeling that brute force was better left to its boorish competitors, the designers of the Venturo chose to emphasize refined and graceful handling in order to deliver the five-star driving experience that their patrons expect.
The Japanese cars on the other hand, would be written more from the perspective of being practical and efficient. Stressing things like affordability and precision.
Inspired by the ingenuity and creativity of Japanese street racers, the Sakura was engineered to appeal to both the performance and aesthetic demands of tuner enthusiasts. Although it’s rarely seen without modifications, the factory model itself boasts excellent handling and acceleration while staying incredibly affordable.
It's all still a work in progress, but that's sort of my general mindset for approaching this stuff.